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Pattie Rydlun Blog

Getting you on the right track
7
Nov

Speaking to Succeed

There’s a lot of talk out there about speaking—a lot. How to speak, the words to use, the gestures to use, the organization, your message and it’s all important. Speaking can grow your business! I lead a workshop called “Transform Your Speaking and Transform Your Business.” I guarantee you the more you get out there and speak, the more your business will grow. One of my clients was doing campaigns to get more leads and I kept encouraging her to speak. She did and got 15 more leads in 20 minutes. That’s the power of speaking in front of groups.

Today I’m recommending two of the many books I have read about publish speaking that will help you speak, connect, and communicate with your audience.

Talk Like Ted: The 9 Public-Speaking Secrets of the World’s Top Minds by Carmine Gallo.

I hear a lot of folks saying they want to give a Ted Talk and if you are one of them I recommend this book for the obvious reason—it’s told from the Ted Talk perspective and all the aspects of successful Ted Talks. It’s well-organized and thoroughly drives home each of the nine secrets the author describes and develops in each chapter.

Gallo starts out giving examples of different people who have given Ted Talks and how their passion and their personalities contribute to the message. Then there’s a chapter about story-telling. No matter how much I read and learn about story-telling I always learn something new. It is an important key and a well-told story can make or break your speech. There’s lots of good information about organizing your speeches and there’s an emphasis on what you should and should not do to keep your audience engaged. Don’t get me started on slide presentations and I was happy to see Gallo agrees with me on the “avoid at all costs” advice about slides. I especially liked the chapters “Teach Me Something New” and “Deliver Jaw-Dropping Moments.” Aren’t we all looking for those memorable sound bites that people will remember and repeat? It has a wealth of information for anyone wanting to improve their public speaking!

“Words That Work: It’s Not What You Say, It’s What People Hear” by Dr. Frank Luntz

Dr. Luntz starts out by telling us that words matter and he’s all about “words that work.” That is the crux of the book as he clarifies throughout the book that words can inspire, motivate, move people, and transform people. He esplains how words can be reassuring, have an impact, and change people’s lives.

Chapter 1, “The Ten Rules of Effective Language” is key because not only does he name them here but he refers back to them throughout the book making his point over and over. Luntz lists, gives examples, uses metaphors, tells stories for each of the rules starting with Rule Number One: Simplicity and continues with brevity, credibility, consistency, novelty, sound, aspiration, visualization, questioning, and context.

He devotes a chapter to “Words We Remember” including how they came to be that way. There is so much in this book that I kept taking notes and I will probably read it or a chapter of it over and over.

Then there’s “Be the Message” which gives you more insight about how personality, evocative words and authenticity, and they how help further one’s message. It’s not just about following the ten rules.

There’s lots more about corporate and political speak that will be of interest. You can learn a lot about the “Myths and Realities” of language in that very chapter. It gives insight to what we think people want to hear and what words are more effective.

It’s another book to expand your public speaking abilities.

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